The World Expo in Dubai provides a fantastic chance for participants from the Middle East and North Africa (MENA) to generate interest in their respective nations.
After six months of activities, Dubai's Expo 2020 will be officially closed in March, prompting several country pavilions to consider the long-term implications of the international fair.
In the Middle East and North Africa, this is the first time a world fair has been held. Previous exhibitions have heralded significant shifts in technological advancement, improved international relations, increased trade, culture, and tourism; many anticipate that the current exhibit will have a positive impact on the MENA region as well.
This year's Expo 2020, which was postponed due to COVID-19 and is scheduled to open in October 2021, will bring together 192 participating countries, each with its own custom-built pavilion showcasing their innovations, cultures, and aspirations for the future, in a sprawling complex designed to captivate and awe visitors. It is an excellent chance for participants from the Middle East and North Africa (MENA) to generate interest in their respective nations.
"This event is a significant stimulus for Dubai and the United Arab Emirates. Maha Al Gargawi, senior vice president of political affairs at Expo 2020, told Al Jazeera that the event had arrived at the appropriate time to set the tone for economic recovery and establish a favorable atmosphere for companies to prosper.
Small and medium-sized firms (SMEs) have received special attention at Expo 2020, which recognizes their importance in driving future growth and job creation in the United Arab Emirates. In order to do this, we have committed 20% of our direct and indirect expenditure to SMEs."
The Expo 2020 organizers are "constantly highlighting breakthrough ideas, inventions, and technologies that are changing the future of our world, and are assisting in the igniting of the next generation of technology," according to the spokesperson.
The article continues, "From harnessing volcanic energy to safeguarding marine life with the assistance of a robotic baby penguin to paving the road for a plastic-free society, there is a lot to learn and find from some unexpected areas."
Visitors are taken on a journey through the UAE Pavilion, a three-story wonder created in the shape of a falcon's wings, where they learn about the emirate's history, present, and ambitions for the future.
The majority of the experience is devoted to presenting the UAE's customs and culture to tourists in order to educate them, while the last segment - The Dreamers Who Do – is devoted to recruiting individuals to relocate to or work in the country.
Their goal is to inspire local and global stakeholders to engage on social, diplomatic, and charitable activities by organizing co-creation opportunities with Expo participants and pavilion stakeholders.
As Nasser al-Shukaili, the UAE Pavilion's protocol relations manager, explained to Al Jazeera, "The UAE Pavilion is truly about the human ability for invention and personal achievements of all these individuals who got together and established this country from the bottom up."
"The UAE is comprised not just of Emiratis, but also of the [8.84 million] foreigners who have chosen to make the UAE their home. Specifically, we're promoting the UAE's openness and willingness to welcome new individuals of all races, faiths, and cultures, and we're highlighting the chances available for them to come to the UAE and achieve success.
In addition, he stated that "we have a strong leadership team, plenty of room, resources, and the potential to build anything and anything," but that "we are waiting for fresh 'dreamers' to come and collaborate with us."
In order to demonstrate to tourists how individuals from all over the world are living in the UAE and what they could achieve if they arrived, "we're showing them how people from all over the globe are living in the UAE and what they could do if they came, too."
Because more than 80 percent of the UAE's population is not of Emirati descent, the country is reliant on foreigners who come to live there. In order to realize their aspirations, more workers will be required to complete large-scale projects, and Expo might be the impetus for many individuals to make the switch.
In accordance with Doha's National Vision 2030 strategy, the Expo is an opportunity for Qatar to expand its tourism and commercial opportunities. In the style of a dhow sailboat, the pavilion encourages the achievement of its goal of sustainable development while also offering a good quality of living for its citizens.
As Qatar Pavilion's general commissioner Nasser bin Mohammed Almuhannadi explained, the country's participation symbolizes the country's goal of fostering the creation of a future in which individuals, society, and the environment are nourished in order to attain their fullest potential.
"Quatar's participation at Expo provides a platform for the country to develop its economic, industrial, and investment cooperation relationships with the many participating countries." Additionally, this will assist to the continued growth of the industries, trade, and tourist sectors."
With more than 800,000 people having been through the Qatar Pavilion so far, and the World Cup scheduled to begin in December, there are many potential customers for Qatari companies.
Unlike other pavilions, the Lebanon Pavilion is neither sponsored or managed by the government of Lebanon, and it was put up in under two months after the United Arab Emirates donated the structure in sympathy with the country's humanitarian problems.
Because of the depreciation of the Lebanese pound, their presence at Expo provides them with direct contact with prospective visitors, investors, and Lebanese in diaspora who seek to assist their nation by bringing in foreign cash, which has become more rare.
Al Jazeera said that Lebanon Pavilion assistant director Khouloud Ezzeddine stated that the pavilion's purpose is to showcase "anything and anything that is manufactured in Lebanon."
In order to promote tourism in Lebanon, [we] display the country's natural beauty, which ranges from mountainous landscapes to beaches, delicious cuisine, and high-end design, such as Elie Saab."
According to her, "Our concept shop contains 47 Lebanon-based firms, which we're presenting to the Expo audience, first and foremost to raise awareness of their products and secondly to encourage people to donate money to help them financially."
It also includes a "Bureau of Business and Innovation," which will help to promote and link young Lebanese intellects and brains, as well as recent graduates searching for jobs, with enterprises outside of Lebanon.
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He stated that they were able to assist in the signing of a number of contracts between Lebanese enterprises and partners or investors in the Asian market. Such transactions might represent a lifeline for Lebanese entrepreneurs or firms that have fallen on hard times as a result of the economic crisis.
An independent economic assessment commissioned by the Dubai government estimates that Expo 2020 would have created 905,200 jobs in the area and increased the total GDP of the UAE by $33.4 billion by 2031, according to the consulting firm Ernst & Young.
It's predicted that 25 million people will have visited and engaged in Expo's programs by the time it wraps up next month — all of whom will have exchanged knowledge, culture, and business in some way – and made significant contributions to the future development of the area.
SOURCE: NEWS AGENCIES
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